The Vidal Family, who have been active in the perfumery arts for over a century, recognized a need for a cultural luxury brand that would convey Venice’s uniqueness: The Merchant Of Venice. The Merchant of Venice is a brand with conceptual roots in the ancient art of perfumery, which started in Venice, as well as the city’s centuries-long commerce with the Orient.

Precious perfumes created by perfurmers who recreated old formulas convey the brand’s historic essence and distinction. The refined concoctions are packaged in priceless perfume bottles inspired by Venetian glass’ millenary history. The Merchant of Venice is a fantastic Eau de Toilette, Eau de Parfum, body goods, and home scent that wonderfully mixes history and culture.

Flamant Rose

A blazing feather that caresses the skin with the grace of the pink flamingo, one of the world’s most graceful species. Flamant Rose, the special Eau De Parfum Concentrèe that blends delicacy and extravagance in a perfect balance, is inspired by this lovely bird, which is a symbol of peace and positivity with its colourful and dazzling plumage.

A beautiful and enveloping scent, encased in a bottle with warm and vivid coral colours that evoke the flamingo’s characteristic colours.


A scent that takes us on a voyage through the riches and splendour of the most precious raw resources. The gold of saffron highlights the oriental and spicy notes of cinnamon powder and crunchy pralines, while the inlays of the finest woods leave a magnificent trail and evoke the scent of a forest at sunset: oud, cedarwood, akigalawood, and patchouli conjure up mysterious and unforgettable oriental nights. The balsamic, smokey notes of myrrh and incense combine with creamy vanilla and sandalwood to produce a powerful, enveloping symphony as sumptuous and evocative as Venice.

My Pearls EDP

My Pearls is inspired by the value of the pearl, a symbol of femininity beloved by renowned sopranos such as Maria Callas who have graced the stage of Gran Teatro La Fenice. To pay respect to the Venetian Theater and la “Divina,” this magnificent opalescent bottle includes a flowery, powdery, and musky fragrance with delicate and gentle notes of white blossoms.

The somewhat powdery exit is a tribute to La Traviata, the most renowned opera associated with Gran Teatro La Fenice. To produce a delicate and luminous long-lasting with a particular elegance, a creamy and enveloping base of tonka bean and sandalwood is blended with flowery and fruity musky accords.