The Merchant Of Venice

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About The Merchant Of Venice

The Vidal Family, involved in the arts of perfumery for more than a century, recognised the need for a cultural luxury brand that would express the uniqueness of Venice: The Merchant Of Venice. The Merchant of Venice is a brand that has its conceptual origins in the ancient Art of Perfumery originated in Venice and from its centuries old trade with the Orient. The line is inspired by the “Mude,” the maritime trade routes that covered a very large area from Asia to Africa, and on to Europe as far as the Northern Seas. The “Mude” started from Venice and reached many different harbours, which in turn were the destination of other commercial routes. These ports were the exchange centres for raw materials and finished products.

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